5 Types of Video Marketing

5 Types of Video Marketing

Marketing is an integral part of growing a business. Marketing is an extremely diverse area, as there are many types of marketing a business has at their disposal. Because marketing is one of the most effective ways to expand a business, it is important to stay up-to-date on marketing trends. Currently, one of the most successful forms of marketing is video content marketing.

Video marketing is growing in popularity, and can be the difference between your business’s success and failure. Social media algorithms and SEO heavily favor video marketing, offering your business a better chance at being discovered. Furthermore, video is captivating, and this type of medium can engage a business’s audience in a capacity other forms of marketing lack.

Thus, here are five types of video marketing you should look to incorporate into your business.

1. Event Video Productions

One of the best ways to capture the heart of your business is by allowing a media production team to film your business’s community event, conference, gala, or awards ceremony. Commemorating this event with a video allows your business to have a marketing resource for years to come, as an event video production offers you unlimited marketing options. Share a clip to social media, upload customer testimonials to your website, send the video to potential sponsors or financial backers.

In order for this type of video marketing to be effective, it is crucial you hire the right company for the job. Leading Authorities video production for events is unmatched in the industry, and might be a company for you to consider.

2. Product Demonstrations

Offering your customers a detailed demonstration of a new product can help create loyal customers, as you are offering them a critical resource. Moreover, sharing a video demonstrating the capabilities of a new product is one of the most effective ways to spread the word about it. For products with amazing features, it can be difficult to translate them via written word, especially if they are brand new to the scene.

For instance, when Apple released Face Time, many were unaware of what that feature actually entailed. Releasing a heartwarming video showing parents face timing with their children and grandparents seeing new grandchildren brought Face Time to life. A product demonstration helps give context, which can be the difference between a customer hearing about your product and actually buying it.

3. Instructional Videos

Offering an instructional video for your product can also lead to customer loyalty, as you are offering them a useful tool. Instructional videos add a new layer of depth to your business, as you are not simply selling a product, you are a critical resource.

If you own an interior design company, offering how-to instructional videos about interior design tips can help assert your authority, as well as promote your business and your products.

4. Appreciation Video

A great way to make customers feel as if they are an integral part of your business is to release an appreciation video, thanking your customers for their support, loyalty, and interest in your business. Customers enjoy feeling as if they are valued by a company, as a customer is more likely to stay loyal to a company they feel sees them as an integral part to their business’s operation.

A video detailing your business’s appreciation can also stir up community-wide support. Social media is one of the best platforms for marketing, and a “thank you” video is one of the best ways to get your business’s community to share your video over their social media channels, especially if you give them a call-to-action, such as, “Please share this video so all of our customers can get a chance to hear how much we appreciate them.”

5. Behind the Scenes

Share with customers a behind-the-scenes look at your business. Give them a glimpse at what a typical day in the office looks like, celebrating your business’s employees, products, and business ethics. This type of video humanizes your company, and shows a different side of your company to your customers.

Video marketing is extremely effective, and any of these five possibilities can help to grow your business.

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