Surviving the Digital Revolution: social media and why you need it
We live in a busy world but also one that is more connected then it ever was. It seems like everyone has a smartphone or a portable tablet computer. As a result, more people are getting their media exposure via online sources than major print media outlets. Getting started with a social media marketing campaign is not as hard as you might think. Here are some reasons you need to get your company up to date on this growing advertising trend.
Advertising comes out of your bottom line. This means that anything you can do to cut advertising costs and reach a large demographic of people means more profits, or at the very least means you can dedicate more funds to a greater marketing strategy. A newspaper or magazine ad will only reach a small portion of the people that will see a message on social media. Facebook allows businesses to pay a very small fee to make their post more visible to users.
Fast and convenient
Sometimes you might want to get a message or advertisement out to the general public faster than traditional forms of advertising can accommodate. With social media, you can instantly post tweets to your Twitter account, Facebook, LinkedIn, and more. Surprising your customers with a one-day-only sale can help encourage them to pay more attention to other messages and your website. You can also write posts ahead of time, making it is easier to fit marketing into your business routine.
It’s a positive feedback loop
If someone is on LinkedIn and finds your personal profile or company profile, this could lead them to checking out your Twitter or Facebook account. If they like your pages, they can share links to your site for others. All of this at no additional cost or work to you, other than keeping your content up to date. LinkedIn is a great way for your business to network with others in your professional niche or firms that might want to develop a business relationship with your business.
Keeping up with competitors
If you are not using social media, it is likely that your competitors are to some extent. Reading a technology news site often will help you keep up to date on the latest social media tools so that you can stay ahead of your competition. In today’s business world, it is important to not get too far behind because it can be hard to make up the difference.
Satisfied clients sharing stories
Clients and customers can post reviews about your company on some sites, or at the very least can offer a reference that is visible to the public, such as an endorsement on your LinkedIn profile. Customer reviews are how a lot of new customers find out if they want to try out your product or services. It is so quick and convenient for users to do this that more people than ever are offering recommendations.